When you’re sending an email to hundreds or thousands of people, it’s essential to ensure that email looks good for everybody. Understanding why clients render email differently and what you can do to make sure your emails look good across several clients is crucial for email marketing.
It’s important to focus on the most popular email service providers so that your emails look the same across different email clients. According to the numbers, Gmail and Outlook are some of the best email service providers to focus on.
There was a time when AOL was the biggest name on the internet. While times have changed and AOL is now a division of Verizon Communications, AOL Mail is still one of the more popular email clients. AOL Mail allows you to link to other email accounts, such as Outlook and Gmail, and provides an unlimited mailbox size. Virus and spam protection is built right in, too.